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MedPanel Expands Quantitative Research Group with New Hire, Technology Upgrade.
-- Medical market research company provides integrated research & trend analysis to pharma/biotech & device firms
CAMBRIDGE MA USA -- MEDICAL INDUSTRY E-MAIL NEWS SERVICE(TM) -- OCT. 03,2002 -- MedPanel, a leading medical market research company, has hired Melissa Culhane to head its newly expanded Quantitative Research Group. The company has also completed a major technology upgrade, with the creation of new tools for survey customization. Says Will Febbo, CEO, "Responding to industry demand for high-caliber, online quantitative research, MedPanel has expanded its team of quantitative research specialists and made significant investments in its technology and methodology."
Culhane joins MedPanel from Digitas, where she managed advanced analytic capabilities for the Measurement & Analysis department. Her quantitative study expertise includes conjoint analysis, large sample surveys, Delphi studies, and predictive analyses, as well as customer segmentations of thought leaders, PCP's, nurses, and reimbursement experts. "Having set the gold standard for our online focus groups, we are now doing the same with our online surveys. Melissa's recognized skills in the area of quantitative analysis, together with our customized technologies will allow MedPanel to offer customers complete integration of qualitative and quantitative studies," says Febbo.
In addition to the expanded staff, MedPanel has made a significant investment in new technologies. The company has developed custom tools that allow programmers to quickly and efficiently code each survey by hand. "By relying on programmers instead of off-the-shelf software packages, we can offer customers maximum flexibility and personalization of their surveys. At the same time, we have significantly enhanced our recruitment capabilities, enlarged our capacity for concurrent surveys, and improved the quality of our analyses and presentation," explains Diane Hayes, Ph.D., Sr. VP of Content.
ABOUT MEDPANEL:
MedPanel is a medical market research firm known for its global access to thought leaders and award-winning innovations in online threaded-discussion focus groups. The company offers clients in the pharmaceutical, biotechnology, and medical device industries qualitative and quantitative primary research, targeted marketing methodologies, and in-depth medical market trend analysis. Specializing in thought leader access, MedPanel maintains a database of thousands of medical experts in most therapeutic specialties in the US and abroad. A typical MedPanel study begins with an online focus group, recruited within several days and completed within 2-3 weeks. The results are used to inform and develop a quantitative Web-based survey. These full-service products include survey design, participant recruitment and fielding, and advanced analytics.
A SAMPLE SURVEY CAN BE FOUND AT: http://www.medpanel.com/DemoSurvey/start.asp
FOR FURTHER INFORMATION, PLEASE CONTACT:
Erin Sheehan
Marketing Manager
MedPanel, Inc.
44 Brattle St
Cambridge MA USA 02138
617-661-8080 ext 29 phone
617-661-8089 fax
erin.sheehan@medpanel.com
http://www.medpanel.com