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MedPanel Launches New Internet-Based Message Testing and Longitudinal Tracking Products for Medical Market Intelligence
CAMBRIDGE, MA Nov. 20 -- MedPanel, a progressive provider of Internet-based medical market intelligence, today launched MedPanel Online Message Testing as well as its MedPanel Tracker product for longitudinal tracking of market indicators. The new products take advantage of MedPanel's proprietary, Internet-based technology platform to deliver 'anywhere, anytime' solutions to reaching medical thought leaders and other medical professionals, wherever they are on the globe. The products also feature access to the company's staff of physicians, public health professionals, nurses and Ph.D.s, who serve as professional research moderators to drive decisive results and maximize productivity. MedPanel supports all of its product lines with a database of thousands of thought-leading and community physicians, nurses, administrators and pharmacists.
"MedPanel's technology platform facilitates more frequent interaction between our customers and their medical advisors, and because customers can monitor research, post follow-up questions, and consult with colleagues as the study unfolds, they obtain more conclusive results than with traditional market research," said Will Febbo, Chief Executive Officer of MedPanel. "Furthermore, our technology platform eliminates time and schedule barriers associated with taking part in traditional forms of market research; study participants can log-on anytime, anywhere with just a browser and Internet access," Mr. Febbo said.
MedPanel Online Message Testing enables medical companies to deeply and rapidly examine perceptions of their marketing messages in a large market sample or within a specific market segment. Multiple study sessions can be designed for continual input during the message refinement process. Average time from recruitment to reporting is just three weeks, a significant advantage over the two- or three-month period associated with organizing, executing and reporting on a geographically diverse traditional focus group.
MedPanel Tracker comprises regular, multi-session moderated panels and/or surveys designed to track market indicators such as product awareness, conversion rates and message uptake. MedPanel Tracker can monitor unmet needs, clinical practice patterns, influencers, preferences, activities and key message uptake. The product is intended to gauge ROI on marketing campaigns and provide decisive data for resourcing sales and marketing efforts, as well as to support product forecasting.
Internet-Based Medical Market Intelligence
Internet-based approaches to medical market research are relatively new," said Mr. Febbo. "Recognizing that innovation requires explanation, MedPanel is launching an educational campaign to increase awareness of online methodologies and their value for medical marketing and issues management," he said.
Many medical marketing professionals believe that 'face time' with their advisors and thought leaders is of high value for research. In fact, some Internet-based methodologies are superior to face-to-face interaction for deep and unbiased data gathering. For example, MedPanel offers the ability to track participant study time, probe responses and post follow up questions, as well as enlist professional moderators to keep research discussion on point. As part of its educational campaign, MedPanel will distribute materials, engage in industry discussions and publish articles in order to generate dialogue about online methodologies in the field of medical market research.
MedPanel is a progressive market intelligence firm whose practice and Internet-based technology platform are devoted exclusively to the field of healthcare. MedPanel combines its research capabilities with unparalleled expertise in major areas of clinical practice to deliver fast, unbiased, convenient and actionable data to pharmaceutical, biotechnology and medical device companies. Through effective engagement with opinion leaders and other medical experts around the world, MedPanel exposes marketing issues throughout a product's lifecycle, and addresses topical concerns in medicine. MedPanel's client list includes eight of the world's top ten pharmaceutical companies.
Contacts:
Janna Guinen
MacDougall BioCommunications
781-837-5721
janna@macbiocom.com
MedPanel
CONTACT: Janna Guinen of MacDougall BioCommunications, +1-781-837-5721,
janna@macbiocom.com
Website: www.MedPanel.com