GHG and MP Partner to Deliver Pharmaceutical and Biotech Clients with Earlier Thought Leader Development in Support of Better Branding Acceleration

A Marriage of Technical and Pharmaceutical Marketing Expertise

NEW YORK, NY -- JULY 3, 2001 -- Grey Healthcare Group Inc. (GHG) and MedPanel have joined forces to bring pharmaceutical companies improved qualitative research and thought leader development capabilities using proprietary, Internet-based technology. By accessing thought leaders at all stages of the development cycle and after product launch, pharmaceutical marketers can utilize GHG/MedPanel's high-quality, qualitative research to refine clinical trial parameters, and to increase the effectiveness of their branding efforts.

MedPanel combines the connectivity of the Internet and threaded discussion technology to bring medical experts together on-line to provide rapid analysis and feedback for medical industry questions. GHG provides pharmaceutical companies medical education, advertising and branding capabilities to accelerate brand uptake and loyalty.

"MedPanel will quickly uncover what top doctors think about a drug pre- and post-launch, and GHG will deliver the right marketing tools to leverage those insights." says Lynn O'Connor Vos, CEO, GHG Inc. "This unique combination will provide clients the fast, cost-effective research and tools necessary to build success at every stage a product's life cycle."

"Our methodology connects the client with global thought leaders, enabling them to gather high-level, unbiased perspectives in an efficient and secure environment. This information is used by the client to address tough scientific issues throughout the various phases in a drug's lifecycle." concludes Will Febbo, CEO and Co-Founder, MedPanel.

The alliance already has several projects under development.

About MedPanel

Founded in 1999, MedPanel(www.medpanel.com) offers research and marketing services to pharmaceutical, biotechnology, and medical device companies, and the insurance, marketing and industry groups who support them. Some of its current clients include Amgen, Boston Scientific, Genzyme, GlaxoSmithKline, Johnson&Johnson, and Wyeth-Ayerst. The company is based in Cambridge, Massachusetts.

About Grey Health Care Group

Headquartered in New York, Grey Healthcare Group Inc. (GHG) is the world's fifth largest healthcare communications company. Fully integrated with 40 offices in 16 countries, GHG provides an extensive array of services in support of brand acceleration including advertising, data-based relationship marketing, medical education, public relations, Web initiatives, and meeting and symposia management. Its advertising components are: GHG Advertising, Phase V Canada, Grey Healthcare London, Grey Healthcare Paris and Grey Healthcare Cologne. GHG also includes: Phase V Communications, International Meetings and Science, GCI Healthcare, Clinical Informatics, Consumer Health Sciences, and OnCall.

GHG employs more than 730 people worldwide. It is an independent company of Grey Global Group (NASDAQ: GREY), an $8 billion communications company and the world's sixth largest advertising agency.

Contact: Erin Sheehan 617-661-8080 x29
www.MedPanel.com